Colorado Teardrops

Introducing the recent project where Zenith Summit Marketing was created for the Strategic Communication Capstone Course. I had the privilege of working directly with the founder of Colorado Teardrops.

BUSINESS OBJECTIVE: Market new EC-2 and EC-4 Electric camper models in a B2B/B2C marketing campaign.

INTENDED OUTCOME: Successfully revamped Colorado Teardrops' marketing strategy to target consumers while maintaining brand integrity through a variety of creative executions.